Independent designers, chefs and artists bring me in to launch and run their projects: production, press, events and content, start to finish.
02Maison Fleuret
03Verre
Sophie von Sutter
A Paris couture designer who has worked for Givenchy, Loro Piana, Tom Ford, Chloé and many more. I run the brand side so she can design.
What I do
Sophie designs. I run everything around the work so the pieces get seen, worn and sold. I manage the brand day to day across her two lines: ready to wear made to order, sizes 34 to 40, and haute couture by appointment at her Paris atelier.
I wrote the launch plan, built her website, set up the outreach to stylists, editors and influencers, and run press with her PR. I organise the shoots, the calendar and the loans, and everything lives in one shared Notion, Drive and Canva so nothing gets lost.
Visit sophievonsutter.comEverything I handle
Brand and launch
- Launch plan: goals, audience, brand message, Instagram and paid media Strategy
- Notion, Drive and Canva set up as one shared workspace Organisation
Website
- Designed and built sophievonsutter.com: fully white, small product pages, couture booking Design and build
- Moved the site off Readymag, connected her domains, order requests straight to her inbox Launch
Shoots and content
- The 20 piece lookbook, shot in the studio Production
- Shoots in Paris and New York, behind the scenes on Polaroid Coordination
- Shoot calendar, availability, fashion dates and travel days Planning
Press and outreach
- Outreach templates in French and English for influencers, stylists and photographers Outreach
- Press kit sent to PR, press and stylists: about, community, info docs, shoot inspiration Press
- Press coordination with her PR, Louise PR
- Loan and visual collaboration agreements for every piece that leaves the atelier Contracts
The work
The lookbook
The collection shot in the studio: every look, and the details that make the pieces.
Behind the shoots
Polaroids from the shoots: Zen for Labeye, Sheaven for Instagram, New York, and Maddy for Rain Magazine.
Website
Designed and built by me: fully white, small elegant product pages, ready to wear and couture booking.
Maison Fleuret
Culinary events in Paris: pastry classes, food tours and a coffee shop. I hired and led a creative team of four and produced every photo, film and brochure the house put out.
Opening of Caffè La Hune
The launch of the coffee shop in Saint Germain: the space, the cups, the coffee, and the films for the opening.
Photos
Videos
Summer in Paris
Food tour campaign filmed around the city's most iconic spots.
Videos
New York City, Parisian style
The same campaign taken to New York.
Videos
New classes shoot
Content for the launch of the new classes: the house classics in class, the choux and éclairs, and two short films.
Photos
Videos
Verre
A dinner club. Eight people, one table, always the same place: our apartment in Paris. Nobody knows each other when they arrive. By the last glass, they do.
How it works
I started Verre with Adam, our chef. He cooked in a Michelin starred kitchen in the US and with the Septime group in Paris. He makes a tasting menu, we pair the wine.
My part is everything around the plate: who comes, the welcome, the service, the wine, and holding the table until the end of the night.
@verre_dinerclubThe dinners
Photography
Book me
Parties, openings, brand events and editorial. I deliver an edited selection within 48 hours.
More of my work on Instagram: @film.fromtheafterparty
Book a shootBook a shoot
Parties, openings, brand events and editorial. I come in, shoot the night as it happens, and you get an edited selection within 48 hours.
